Selasa, 14 Mei 2013
BlackBerry’s BBM For iOS And Android Announced
May 15, 2013
BlackBerry is on the cusp of
turning its proprietary BlackBerry Messenger service (BBM) into a
multi-platform experience. Keeping BBM specific to the company’s own devices
worked wonders when the company was flying high atop the market, but in looking
to reestablish its presence in the iOS / Android-dominated market, BlackBerry
is now looking to spread its popular messaging tool to users of those two
pivotal platforms.
BlackBerry Messenger will hit both the Google Play and iOS App
Stores this summer, and will be absolutely free of charge from the get-go.
Those looking to get in on BBM will need to be running fairly recent versions
of both iOS and Android, with the requirements set at a minimum of iOS 6 for
iPad, iPhone and iPod touch users, and Android 4.0 Ice Cream Sandwich for those
on the Google mobile OS.
Speaking of the company’s decision to take BBM to multiple
platforms, the company’s CEO Thorsten Heins said: "It’s time to bring BBM to a greater
audience . . no matter what mobile device they carry."
Although the decision is not perhaps all that surprising given
BlackBerry’s recent plight, it is one of intrigue. BBM’s exclusivity has tended
to work in BlackBerry’s favor, drawing in new consumers wishing to be a part of
the popular network. But as the company continued to stick with the tired style
of keyboarded handset while the likes of Samsung, HTC and Apple flourished with
more contemporary designs, BlackBerry definitely lost its way somewhat.
The new-look BBM will no doubt go head-to-head with the likes of
WhatsApp, a very well established cross-platform app which already boasts
millions of users. Heins also promised that the experience of BBM on both iOS
and Android would be fully-fledged, rather than a half-baked effort cooked up
as a marketing ruse, adding: "We’re
starting with messaging and groups, but we’ll bring voice, screen share, and of
course, channels later on."
Heins described the decision to release BBM now was merely
"a statement of confidence," with BB10 being strong enough without
the need for the kicker of the exclusive messaging service.
To me, this move looks to be in the interests of driving
consumers (back) to BlackBerry, but with Heins also confident of BBM becoming
an independent messaging solution, we’ll wait and see whether this decision
pays dividends
By. redmondpie
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Author:Susanto
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